Search Engine Optimisation
What is Search Engine Optimisation (SEO)??
Search Engine Optimisation is either totally overlooked by the majority of website owners or is seen as a black art, administered by those in the 'know'.
SEO is something NO website can afford to overlook. In basic terms search SEO is creating, defining and marketing a website so that it adheres to the criteria requested by the target search engine. It is then submitted, monitored and refined to produce and maintain high ranking results on the appropriate searches.
Content is King
Just as companies like Plan-X analyse and monitor the ever changing world of the internet and search engines in particular, the search engines monitor the ways in which webmasters try to increase their rankings. This constant game of cat and mouse between the search engines and search engine optimisers has led to the criteria with which sites are ranked becoming far stricter and far harder to 'fake'. The end result being the need for good quality, updated content.
All our SEO strategies cover the following areas:-
Keyword Strategy
'Keywords' or 'keyphrases' are the cornerstone of any SEO. They are the words and phrases that best define your site and the searches people will perform to find it. These keywords and phrases need to be written into the textual content of your site along with other key areas.
Linking Strategy
Building up incoming links from relevant high ranking sites to drive traffic through those links and increase your search engine ranking. These links are seen as important by most search engines.
(for more detailed information see Link Generation)
Start Up SEO Package
(6 month campaign)
Initial feasibility report
Competition analysis
Keyword analysis
15 keyword optimisation
up to 10 new pages of optimised content
Manual submission to 450 potential link partners
Optimisation of titles and meta tags
Robot.txt optimszation
Image Optimisation
6 months reports (monthly)
email support
The Start Up package is designed to offer a solid foundation to the search engine positioning at an affordable price.
The campaign covers a 6 month period focusing on many key areas. Intial feasibility report, keyword and keyphrase research (up to 15 keywords or phrases), competition research, content optimisation and creation of new pages of optimised content, link generation, w3c validation and much more.
Price £900.00
